Passion Points: Turning Consumer Passion into Marketing Opportunity Larry Samuel

ISBN: 9780972492522

Published: June 28th 2004

Hardcover

200 pages


Description

Passion Points:  Turning Consumer Passion into Marketing Opportunity  by  Larry Samuel

Passion Points: Turning Consumer Passion into Marketing Opportunity by Larry Samuel
June 28th 2004 | Hardcover | PDF, EPUB, FB2, DjVu, audiobook, mp3, ZIP | 200 pages | ISBN: 9780972492522 | 8.42 Mb

Passion Points(tm) is a field guide to the respective passions of ten key consumer groups: Kids & Tweens (Mini-Mes), Generation Y (An Army of One), Generation X (Rebels With a Cause), Baby Boomers (Works in Progress), Seniors (Young atMorePassion Points(tm) is a field guide to the respective passions of ten key consumer groups: Kids & Tweens (Mini-Mes), Generation Y (An Army of One), Generation X (Rebels With a Cause), Baby Boomers (Works in Progress), Seniors (Young at Hearts), African Americans (Soul Mates), Latinos (Dos Mundos), Asian Americans (American Dreamers), Affluents (Free Spirits), and Gays & Lesbians (Inside Outs).



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